October 17, 2014



HOW TO GET AWAY WITH MURDER got away with a bit less last night.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 THU Oct 16

ABC:  Despite an aggressive promo campaign about “the last 9 words” of the episode, HOW TO GET AWAY WITH MURDER fell 0.4 from last week to 2.7.  Earlier, GREY’S ANATOMY was steady at 2.4, and SCANDAL slipped 0.1 to 2.9.

NBC:  The night was weak but stable, as THE BIGGEST LOSER gained 0.1 to 1.3, BAD JUDGE lost the same amount to 1.2, and both A TO Z and PARENTHOOD remained at 1.0 and 1.3.

FOX:  BONES held at 1.6, but GRACEPOINT dropped 0.1 to 0.8.

CBS:  THURSDAY NIGHT FOOTBALL was at 3.0 in early numbers, down 0.8 from last week’s preliminary rating. 

CW:  THE VAMPIRE DIARIES and REIGN each grew by 0.1, respectively to 0.9 and 0.5.

The broadcast networks stick with their regular line-ups tonight.  On cable, Cinemax has the season finale of the little-watched but highly-acclaimed (and already renewed) THE KNICK. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2014 THU Oct 16

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this night.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.