HOW TO GET AWAY WITH MURDER got away with a bit less last night.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: Despite an aggressive promo campaign about “the last 9 words” of the episode, HOW TO GET AWAY WITH MURDER fell 0.4 from last week to 2.7. Earlier, GREY’S ANATOMY was steady at 2.4, and SCANDAL slipped 0.1 to 2.9.
NBC: The night was weak but stable, as THE BIGGEST LOSER gained 0.1 to 1.3, BAD JUDGE lost the same amount to 1.2, and both A TO Z and PARENTHOOD remained at 1.0 and 1.3.
FOX: BONES held at 1.6, but GRACEPOINT dropped 0.1 to 0.8.
CBS: THURSDAY NIGHT FOOTBALL was at 3.0 in early numbers, down 0.8 from last week’s preliminary rating.
CW: THE VAMPIRE DIARIES and REIGN each grew by 0.1, respectively to 0.9 and 0.5.
The broadcast networks stick with their regular line-ups tonight. On cable, Cinemax has the season finale of the little-watched but highly-acclaimed (and already renewed) THE KNICK.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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