July 3, 2015



A slow pre-holiday night may well have made AQUARIUS the lowest-rated series ever renewed by a major broadcast network.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 THU.02 Jul

NBC:  FOOD FIGHTERS may not have picked the best night for its season premiere.  It arrived at 0.7, 0.3 below the July 2014 premiere (which aired on a Tuesday).  After that, things only got worse, as AQUARIUS fell 0.2 to a new series low 0.4, a rating that would be barely be safe for a CW renewal, and one that tied it with the canceled HANNIBAL, which was steady with last week’s series low.

CBS:  After an hour of 1.3 (for BIG BANG THEORY) and 1.0 reruns, BIG BROTHER dropped 0.3 from last week’s Thursday premiere to 1.8, and UNDER THE DOME hit a new low, down 0.3 to 1.0.

ABC:  ASTRONAUT WIVES CLUB and MISTRESSES each slipped 0.1 from last week to new series lows, respectively at 0.7/0.6.  ROOKIE BLUE remained at last week’s series low 0.6. 

FOX:  BOOM! and WAYWARD PINES each fell 0.2, respectively to 0.7 and 1.0.  For PINES, it was the lowest rating since the series premiere (which aired against regular season finales on the other networks).

CW:  BEAUTY AND THE BEAST stayed at its series low 0.2, better at least than the 0.1 for a VAMPIRE DIARIES rerun that followed.

Viewership tonight is likely to be even worse, and the networks are running for cover, with ABC’s WHAT WOULD YOU DO as the only original hour scheduled. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 THU.02 Jul

CABLE RATINGS: Come back Monday for detailed demographic ratings for top cable programs from this day (delayed by the Independence Day holiday weekend).


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.