The broadcast season didn’t go out with a bang.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: The season finale of SURVIVOR was down 0.1 from last week to 1.4, which was down a more serious half-point from 2017. The REUNION SPECIAL dropped 0.2 from 2017 to 1.1.
FOX: The EMPIRE season finale was steady with last week’s 1.6, but that was down a whopping 0.9 from last year’s finale. The STAR finale was down 0.1 from last week to 1.2, which was also down 0.1 from 2017, but that aired on a Wednesday in March and without an EMPIRE lead-in.
NBC: The SVU season finale rose 0.2 from last week to 1.2, which was down 0.1 from last year’s finale. It was preceded by a rerun at 0.6.
ABC: A run of the movie TOY STORY 2 at 0.7 was followed by a special 20/20 at 0.5.
CW: Reruns at 0.2/0.2.
Although “the season” is over, broadcast TV will continue to air new programming throughout the summer, although most of it will be inexpensive unscripted and licensed product. Tonight’s line-up includes a LAST DAYS OF MICHAEL JACKSON special and WHAT WOULD YOU DO on ABC, and AMERICAN NINJA WARRIOR, HOLLYWOOD GAME NIGHT and the annual RED NOSE DAY special on NBC. Fox follows a FRIGHT NIGHT special with the season finale of SHOWTIME AT THE APOLLO.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS WEDNESDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS WEDNESDAY CABLE & BROADCAST NATIONALS
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