The addition of MAN WITH A PLAN didn’t help CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  The ESPYS plunged. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

Thursday night’s Winter Olympic coverage from Sochi averaged a 5.9 adult 18-49 rating in the fast nationals from 8-11 pm on NBC.  This is down one tenth from last Thursday’s first-ever Opening Ceremony-eve coverage (a 6.0 rating when no medals where at stake).  Also, last night’s coverage was slightly behind the the same night in […]

  USA:  The season premieres of WHITE COLLAR and COVERT AFFAIRS were significantly down from last year’s summer launches, and we won’t know until next week if that’s attributable to premiering against baseball’s All-Star Game, with its older male audience.  (Last year, the shows debuted in June instead of July.)  Collar had a 1.0 in […]

  BROADCAST FINALS ABC:  Reruns continued to dominate the holiday airwaves, although after a rerun CELEBRITY WHEEL OF FORTUNE at 0.42, ABC ran the new special THE YEAR: 2021 at 0.36. CBS:  Reruns at 0.36/0.31/0.26/0.24. NBC:  After a run of the movie TROLLS at 0.29, a rerun of THAT’S MY JAM at 0.25. FOX:  Reruns […]

> On a rare night this week not affected by baseball, a mixed set of results for the networks. NBC:  The strategy of double-pumping WHITNEY and PRIME SUSPECT with repeat episodes on Mondays and Wednesdays in order to expose new viewers to the shows backfired:  those people must not have liked what they saw, because […]

      NETWORK FINALS:  ABC did the 0.1 network finals shuffle, with DANCING WITH THE STARS up 0.1 and CONVICTION down 0.1 to a new low 0.7.  In addition, THE VOICE, GOTHAM and THE BIG BANG THEORY each gained 0.1, while 2 BROKE GIRLS lost the same.         Broadcast Official Nationals […]

  A clip show led a low night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]