With viewers possibly already in Thanksgiving week prep, the night’s ratings trended downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

> Whatever one’s reservations about the entertainment value of AMC’s THE WALKING DEAD, there’s no question that it’s a blockbuster.  Even airing against the highest-rated Grammy Awards in more than 20 years, Walking Dead broke its own record for cable drama.  In its initial 9PM airing, the show had 5.4 million 18-49 viewers, 12% higher […]

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover in the off-season) give plenty of notes, both helpful and otherwise, and […]

        NETWORK FINALS:  THE BIG BANG THEORY earned back 0.1 in final numbers, although that was still a big drop from last week, while MOM and RUSH HOUR each lost 0.1.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA PLAYOFFS game dominated Thursday cable at […]

> Forget about prestige drama and comedy:  it turned out all NBC needed was some dining on bugs. NBC:  FEAR FACTOR returned to the airwaves with a tremendous 3.4 average over 2 hours.  This is great news for a network that sorely needs some, but it’s worth noting that in this same holiday period last […]

        NETWORK FINALS:  FOX’s NASCAR race and NBC’s 9PM episode of THE WALL lost 0.1 in final numbers.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Adult Swim’s RICK & MORTY led Sunday scripted cable, down a tick to 0.67, with THE SHIVERING TRUTH down 0.02 […]

  BROADCAST FINALS;  The 2021-22 broadcast season officially began last night, and it didn’t exactly roar into action. ABC:  The season premiere of DANCING WITH THE STARS was at 0.92, considerably below last fall’s 1.3.  A TIME 100 special was at 0.28. CBS:  The season premiere of THE NEIGHBORHOOD was at 0.63 compared to last […]

        NETWORK FINALS:  There were no changes from the preliminary Sunday numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A fiery GAME OF THRONES towered over the rest of Sunday cable for HBO, remarkably up 0.22 to 3.92.  (And considering how this week’s episode ended, […]