The NBA FINALS made a meal of HANNIBAL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

>CBS rode a preliminary 13.7 Adult 18-49 rating from 7:00-8:17 pm last night for the prime time portion of the Pittsburgh Steelers at Denver Broncos wild card playoff game.  The official rating for that segment will rise to a 15 or more in the official nationals tomorrow. 60 Minutes (from 8:17-9:17) scored a preliminary 4.0, […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last […]

  AFTERNOON UPDATE:  As usual, AMERICAN IDOL went up 0.1 in final numbers.  Also slightly up:  MODERN FAMILY and SUBURGATORY.  But MIXOLOGY fell another 0.1, hurting its chances for survival.  The CSI rerun also slipped 0.1. WEDNESDAY CABLE:  Glass half full:  DUCK DYNASTY (A&E) was up 0.6 from last week to 2.5 for its season […]

  NETWORK UPDATE:  THURSDAY NIGHT FOOTBALL adjusted up to 6.0 in final numbers., 0.1 above last week’s game.  In addition, THE VAMPIRE DIARIES gained 0.1. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s share of THURSDAY NIGHT FOOTBALL was up 0.11 from last week to 1.30.  More sports followed, as TNT’s […]

  Another dim night for most of the networks. NBC:  Last night marked the season’s final Friday airing of GRIMM before it moves to Tuesdays, and its send-off was unpromising, a 1.3 that was down 0.2 from its last new episode 3 weeks ago.  As could be expected after last week’s breaking news in Boston, […]

        NETWORK FINALS:  The SWAT rerun lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS: The second installment of Discovery Networks’ WHERE DO WE GO FROM HERE performed as follows:   on HGTV at 0.12, on Food Network at 0.08, on OWN at […]

Even the Closing Ceremony did extraordinarily well this Olympics.  In the preliminary fast nationals, NBC averaged an 8.8 Adult 18-49 rating from 8-11 pm last night.  NBC usually runs the lower-rated 7 pm hour on the final night without commercials so that hour can be excluded from the nightly average.   (Even if the 7 […]