OLYMPICS Night 10 followed pattern with a drop from Sunday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Due to the STATE OF THE UNION address, only one network aired original programming after 9PM. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

  A pair of evenly matched COLLEGE FOOTBALL games took the night, with FOX’s Baylor vs. Oklahoma State contest edging out ABC’s TCU vs. Oklahoma duel, 1.2 to 1.1.  Elsewhere, two episodes of 48 HOURS were at 0.8/1.0 for CBS, and a run of the family movie FREE BIRDS gave NBC 0.5. ABC preempts its […]

  Last night was the first time since October 20 that FOX had the national afternoon NFL game leading into its regular line-up, so FOX/CBS comparisons are to that night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience […]

  NETWORK UPDATE:  There were no adjustments from preliminary ratings for Saturday’s network shows. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Sports ruled Saturday cable, with ESPN’s NCAA BASKETBALL coverage in the lead at 1.08/0.87 (plus early afternoon games at 0.39/0.32), Fox Sports […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

        NETWORK FINALS:  WINTER OLYMPICS coverage actually dropped 0.1 in final numbers.  Elsewhere, the HAWAII 5-0 rerun gained 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NBA ALL-STAR weekend began on ESPN, where a special topped Friday cable at 0.79 (TOP RANK BOXING picked up […]

>American Idol continue to flounder.  Just when we thought the Wednesday edition could hold the line at a 6 rating, it now appears that a 5 rating could be the benchmark.  Idol is no longer hearing the footsteps of The Voice; it is watching Adam, Cee Lo, Blake and Christina definitely leaping ahead.  But before […]