NETWORK UPDATE:  The time-zone adjusted rating for Game 2 of the NBA FINALS climbed to 6.0.  As expected, the primetime JIMMY KIMMEL LIVE and NBA COUNTDOWN dropped heavily, from 2.2/2.3 to 1.1/1.3. SATURDAY CABLE:  Starz’s POWER needed two runs, at 9 and 10PM, to accumulate a passable 0.3 rating in 18-49s (9PM was 0.15, 10PM […]

NBC Monday moved up again, a 4.3 Adult 18-49 prime time rating in the fast nationals (probably a 4.4 in the official nationals). CBS and ABC are even with recent weeks.  FOX earned a 1.3 in the fast nationals for Game 2 of St Louis vs San Francisco.  We’ll say the game goes up to […]

> The only shows last night with ratings north of a 3 were reruns. FOX:  Even with weaker competition on both CBS and ABC, TERRA NOVA couldn’t climb more than 0.1 from last week’s season low, and with only 2 episodes left this season (the finale is a 2-hour special), time is running out.  HOUSE […]

  NETWORK UPDATE:  The broadcast network ratings remained unchanged from those reported on Saturday morning. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Discovery’s GOLD RUSH topped Friday cable, down 0.6 from last week to 1.41.  Its lead-out ALASKAN BUSH PEOPLE was #2, down […]

  Scandal is on its way to becoming a phenomenon. ABC:  With the season finale still to come, last night’s SCANDAL set a series record 3.2.  That was up an incredible 0.6 from last week, up 0.3 from its lead-in, and towers over anything else airing at 10PM on network TV.  For its part, GREY’S […]

NOTE: Last year’s college football Saturday prime time premiere (Wisconsin vs Alabama, also on ABC, on 9.5.2015) averaged a 2.7 adult 18-49 rating in both the fast nationals and official nationals.  This year’s USC-Alabama game averaged a 2.4 adult 18-49 rating from 8-11 pm ET in the fast nationals, and the official rating will probably […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  NOTE:  local preemptions for college basketball may led to a high number of adjustments on Monday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]