DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]

      NETWORK FINALS:  Game 4 of the NBA FINALS adjusted to 4.3, down 1.1 from 2018’s Game 4 final rating.  Elsewhere, the HAWAII 5-0 rerun gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, down 0.06 to […]

> After last night’s admirably tense episode of BREAKING BAD, we can now say with certainty that the show has 25 left to go:  9 for this season, and then 16 more.  AMC and Sony have closed a deal for what is expected to be the series’ final 16 episode order, ending the (always unlikely) […]

> SMASHWatch says:  could’ve been worse. ABC:  DANCING WITH THE STARS returned to the schedule with a 3.5 that was only 2/3 of last year’s spring premiere number, and accordingly the lowest-rated premiere in series history.  (It was, however, considerably higher than the ratings The Bachelor had been getting in the timeslot.)  CASTLE‘s boost was […]

        NETWORK FINALS:  60 MINUTES had a football-related adjustment to 2.2, and GOD FRIENDED ME dipped 0.1 in final numbers.  In addition, the SUPERGIRL episode of CRISIS ON INFINITE EARTHS gained 0.1.  SUNDAY NIGHT FOOTBALL adjusted to 5.3, down 0.9 from last week’s game.         Broadcast Official Nationals Program […]

  Just in case THE SIMPSONS hadn’t made enough billions for 20th Century Fox Television (the in-house production studio of FOX network), its producers and the larger corporate entity, today the show closed a deal with the fledgling FXX cable network to sell the exclusive cable rights there, for a term reportedly of 8-10 years, […]

> Welcome back to Network Scorecard, where we consider the perplexing case of AMERICAN IDOL. FOX:  It’s now clear that the biggest story of the 2011-12 television season is the slump in established reality-competition franchises.  Idol joins Dancing With the Stars and The Biggest Loser with a nearly 30% decline from last year’s Wednesday average.  […]