Just a dismal night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

The party’s over…. NBC:  Quotes from a commercial that doesn’t exist– “NBC, you’ve just had 17 days of fantastic, record-breaking Olympics ratings, and spent every day promoting your new shows non-stop to hundreds of millions of viewers!  What are you gonna do now?” “I’m going straight to the toilet!!” Yes, NBC quickly discovered just how […]

  It took ABCFamily long enough to pull the trigger–BUNHEADS aired its last episode in February–but the bullet has finally been fired into its airy, repartee-fueled head, as the network officially announced that Amy Sherman-Palladino’s series, beloved by far too few, isn’t coming back.  This can’t be called a surprise, since the show rarely had […]

  AMERICAN IDOL headed downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  THE VAMPIRE DIARIES continued leaking blood. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  NETWORK UPDATE:  BIG BROTHER gained 0.1 and BEAUTY AND THE BEAST as well as the MOM rerun lost the same in final numbers.  CABLE HIGHLIGHTS:  With no NFL game this Thursday, MTV’s TEEN MOM took the night, steady at 1.00, while a lead-out special was at 0.46, and ONE BAD CHOICE, which aired at 11:30PM, […]

  In fast national ratings, the number for last night’s preview of GO ON was updated (and downgraded) from 6.4 to 5.6.  This wasn’t unexpected, since NBC had played a little game by starting Go On at 11:06 PM, guaranteeing that the first figures released would include 6 minutes of Olympics in its half-hour, and […]

    NOTE:  See Mitch Metcalf’s calendar of holiday ratings delays to see what to expect over the next 2 weeks.   NETWORK FINALS:  As the sharp-eyed will note, the chart below is currently a reprint of this morning’s preliminary ratings.  Until that’s replaced, here are the adjustments in finals;  0.1 bumps for SANTA CLAUS […]