ABC is now the only network with all its pick-up letters still in its pocket, as NBC announced that CHICAGO FIRE, CHICAGO PD and GRIMM are officially back for 2014-15.  Oddly, the network press release phrases the return of PARKS & RECREATION as a confirmation, even though it doesn’t seem to have been official […]

  FOX’s COLLEGE FOOTBALL game, featuring Stanford vs. Notre Dame (1.8) topped ABC’s with Oklahoma vs. Oklahoma State (1.4) in preliminary ratings.  CBS preceded 48 HOURS (0.8) with a trio of holiday reruns:  FROSTY THE SNOWMAN at 1.4, FROSTY RETURNS at 1.2, and THE STORY OF SANTA CLAUS at 0.9.  On NBC, a 2-hour DATELINE […]

> GIRLS doesn’t earn an HBO throne. HBO:  GIRLS received largely rhapsodic reviews, and those are critically important at HBO–if the show’s quality stays strong, it could easily be in line for Best Comedy Emmy consideration–which should ensure that it sticks around.  But on a ratings level, the show was meant to be a demographic […]

  BREAKING BAD kicked off its 5th season in fine style for AMC last night, recording the show’s most-watched episode (2.9M viewers, up 14% from the Season 4 premiere), and what should be a 1.4 in the 18-49 demo, a whopping 34% year-to-year increase (2/3 of its viewers were under 50).  That means the show […]

        NETWORK FINALS:  BIG BROTHER and SHADES OF BLUE gained 0.1 in final numbers, while the IHEARTCOUNTRY FESTIVAL lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was an up-and-down night for HBO, where SHARP OBJECTS jumped 0.12 to 0.36, and the season […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  A largely steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 20 and March 26, with about 8 hours of programming sampled for each network over that period.  (Click “read more” to see the latest chart.)ABC.  Scandal has crossed into a saturation level on on-air promotion, now up to 49 […]