DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

SUNDAY SPORTS.  Sunday was the extremely powerful doubleheader of the NFC and AFC Championship Games (26.1 and 27.9 Household ratings, respectively, in the 70% of the country covered by the 56 markets with local Nielsen meters).  Early in the day before football started, NBC managed a 1.4 rating for its second day of the strike-shortened […]

NBC Monday moved up again, a 4.3 Adult 18-49 prime time rating in the fast nationals (probably a 4.4 in the official nationals). CBS and ABC are even with recent weeks.  FOX earned a 1.3 in the fast nationals for Game 2 of St Louis vs San Francisco.  We’ll say the game goes up to […]

      NETWORK FINALS:  The MLS CUP gained 0.1 and and the night’s run of RUDOLPH THE RED-NOSED REINDEER lost 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Even on a day light on sports, ESPN topped cable with its documentary CATHOLICS VS […]

> ABC was in a giving mood today, and the swag was full season pick-ups.  ONCE UPON A TIME, of course, has already richly earned its extra episodes with 2 splendid weeks of ratings.  HAPPY ENDINGS probably cemented its claim last night, when it shot up half a ratings point from the last time it […]

  The Sked’s State of the Network Reports:  NBC, CBS, ABC and FOX Of the 10 hours each week programmed by the CW network, a grand total of 3 regularly have ratings over 0.6.  This gives rise to the question:  how long can Netflix revenues keep a network alive?  CW’s ratings are at (and sometimes […]

        NETWORK FINALS:  FRESH OFF THE BOAT gained 0.1 in final numbers, and CHARMED lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 2.01 (for the first Lakers game after Kobe Bryant’s death)/0.63.  Discovery’s GOLD RUSH was at 0.53/0.35 […]

        NETWORK FINALS:  There were no adjustments from Friday’s preliminary ratings.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  There was an unlikely tie for the 18-49 lead in Friday’s cable ratings, with ESPN2’s COLLEGE FOOTBALL game at 0.33.  That was the same as MSNBC’s RACHEL MADDOW […]