In a 3-way battle of marquee unscripted shows, the senior member of the club took the win. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  An OK start for THE PASSAGE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Fall finales were steady at best. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

World Series Game 1 on FOX (New York Mets at Kansas City Royals 10.27.2015) averaged a 4.6 adult 18-49 rating and 15.3 million viewers 2+ in the fast nationals for the prime time portion of the game.  Of course, last night’s game went well beyond 11 pm ET: a 14 inning affair that lasted over […]

NBC won a painful Sunday night with a 1.2 preliminary Adult 18-49 rating from 7-11 pm.  The U.S. Olympic Trials at 7 pm, featuring track and field from Eugene, Oregon, averaged a 1.2 rating, starting at a 1.0 in the 7:00 half hour and building to a 1.4 at 7:30.  The comparable telecast on July […]

        NETWORK FINALS:  The only change from early numbers was a 0.1 dip for THE EXORCIST.       Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  Discovery once again led Friday cable, with GOLD RUSH up 0.03 to 0.97, and TREASURE QUEST also up 0.03 to 0.47.  Both of ESPN’s […]

  Should CW start worrying about THE FLASH? DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  With May sweeps/Upfront week ratings like last night’s, you have to feel sorry for the network Ad Sales departments. FOX:  A night of premieres and finales caused no excitement.  SO YOU THINK YOU CAN DANCE premiered with a 1.9, down half a point from last year’s debut.  The season finales of NEW GIRL and […]