Past Winter Olympic Same Night (First Saturday) P18-49 live+same day ratings: 2014 Sochi 6.3, 2010 Vancouver 7.6, 2006 Turin 6.7, 2002 Salt Lake City 9.8 Last night’s fast national rating Winter Olympic should go up around +10% in the official live+same day nationals for NBC, and the TAD (Total Audience Delivery) which includes streaming should […]

        NETWORK FINALS:  SUNDAY NIGHT FOOTBALL adjusted to 6.0, down 0.1 from last week’s game.  In addition, BOB’S BURGERS gained 0.1 and FAMILY GUY lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The days of AMC’s THE WALKING DEAD being a […]

> Creatively, last night’s season finale of BREAKING BAD was extraordinary in almost every way (how long till the final 16 episodes start airing?).  In the ratings, according to TV By the Numbers it did quite well, but not quite up to the mark of its season premiere (around a 0.9 rating as opposed to […]

        NETWORK FINALS:  Both THE GOLDBERGS and SPEECHLESS gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A special TEEN MOM on MTV topped Wednesday cable at 0.77, serving as lead-in to the return of ARE YOU THE ONE? at 0.43, with […]

    NETWORK UPDATE:  NEW GIRL gained 0.1 in final numbers, while HOLLYWOOD GAME NIGHT lost the same.  Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The newly rebranded Freeform network (which had been ABCFamily) started strong, as the time-jumped PRETTY LITTLE LIARS opened at 1.06, up 0.13 from last January’s premiere.  SHADOWHUNTERS […]

  Has there ever been a #1 network as screwed up as this year’s edition of NBC? Full Season To Date (through May 3) 18-49 Rating Average:  2.04 (#1), Down 13.7% From Last Season Season Grade:  D+ What Happened:  Sunday:  NBC is at the top of the broadcast networks for one and a half reasons.  […]

        NETWORK FINALS:  The SUPER BOWL adjusted to 33.4, down 3.7 from 2017, while THIS IS US ended up at 9.3, up 3.2 from last year’s 24: LEGACY.  For those who care, the BOB’S BURGERS rerun gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart   […]

  A night for TV comfort food. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]