THE NIGHT SHIFT demonstrated the value of a lead-in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  The new CBS line-up didn’t shake anything up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

        NETWORK FINALS:  There were no changes from the preliminary July 4th ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s HOT DOG EATING CONTEST led the July 4th cable ratings, but at 0.32 it was down 0.23 from the 2019 edition.  Cable news covered […]

  It was the last Friday of the regular season, but the lights were already off. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

  A soft night for some of Monday’s stalwarts. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  NETWORK UPDATE:  MADAM SECRETARY stayed put, but THE GOOD WIFE gained 0.1 in final numbers, as did the final FOX episode of AMERICAN DAD (it’s moving to TBS).  60 MINUTES lost 0.1.  SUNDAY NIGHT FOOTBALL adjusted up 0.6 to 7.8. Ratings in key demos for the Top 25 original cable telecasts Sunday (plus a few […]

Past Winter Olympic Same Night (First Saturday) P18-49 live+same day ratings: 2014 Sochi 6.3, 2010 Vancouver 7.6, 2006 Turin 6.7, 2002 Salt Lake City 9.8 Last night’s fast national rating Winter Olympic should go up around +10% in the official live+same day nationals for NBC, and the TAD (Total Audience Delivery) which includes streaming should […]

>Two and a Half Men premiered with a 10.3 Adult 18-49 rating, about equal to a good Sunday Night Football game but not at the level of an AFC Championship game, as CBS head Les Moonves boldly predicted.  Nonetheless, this is a great number to welcome Ashton Kutcher to the show.  Can the show maintain […]