A definition of pathetic:  the combined rating for the four broadcast networks last night sunk below a 4 rating with adults 18-49, down 33% from the same night last year. CBS:  For what it’s worth, a 1.1 average allowed CBS to claim victory last night.  BIG BROTHER was the highest-rated show of the evening […]

      NETWORK FINALS:  The NBA PLAYOFFS game on ABC adjusted to 1.9, and the NHL PLAYOFFS game on NBC went to 1.3 in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  With the night’s sports on the broadcast networks (an afternoon NHL PLAYOFFS game on NBC […]

Note: NFL Preseason pre-emptions continue, especially on CBS Saturday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS […]

  HIEROGLYPH:  Midseason TBD on FOX THE FACTS:  Ancient Egyptian fantasy-adventure, given a direct-to-series order by FOX.  The series creator is Travis Beacham, a screenwriter of Pacific Rim and the remake of Clash of the Titans, and let’s pretend that’s something to boast about. WHAT IT’S SAYING:  There will be mystery, magic, palace intrigue and […]

  BROADCAST FINALS: ABC:  After a GLOBAL CITIZEN LIVE special at 0.20, it was an evening of season premieres, with CELEBRITY WHEEL OF FORTUNE down 0.76 from its January premiere to 0.40, SUPERMARKET SWEEP at 0.44 compared to its 1.0 premiere in 2020, and THE ROOKIE down 0.13 from its January premiere to 0.36. CBS:  […]

  Basketball under the tree. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

  BROADCAST FINALS ABC:  The networks generally returned from their holiday breaks.  AMERICA’S FUNNIEST HOME VIDEOS had aired a December 26 episode, and it was down a tenth to 0.33.  The rest of the lineup hadn’t aired since December 5, and compared to that night, CELEBRITY WHEEL OF FORTUNE climbed 0.13 to 0.51, SUPERMARKET SWEEP […]

        NETWORK FINALS:  The primetime CBS NCAA TOURNAMENT games adjusted to 0.83/1.08.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The NCAA TOURNAMENT and related programming occupied the Top 21 slots on Saturday cable, with TBS games at 0.95/0.78/0.61/0.55, TNT at 0.59/0.51/0.31/0.30, and Tru at 0.55/0.51/0.33.  […]