NETWORK FINALS:  EMPIRE gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s late COLLEGE BASKETBALL game topped Wednesday cable at 0.64, with the early game at 0.42.  History’s VIKINGS returned with a 2-hour season premiere at 0.57, down 0.14 from last […]

  Viewers were evidently watching THE WALKING DEAD instead of network television last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  NETWORK UPDATE:  Lots of 0.1 adjustments, with bumps for NBC’s 4TH OF JULY FIREWORKS SPECTACULAR and FOX’s MAJOR LEAGUE BASEBALL coverage, and declines for the 8PM THE MILLERS and the 9PM THE MCCARTHYS burn-offs as well as the rerun of the BRUCE JENNER INTERVIEW.  There was also a 0.2 drop for the 48 HOURS rerun. […]

      NETWORK FINALS:  The WINTER OLYMPICS scratched out a 0.3 increase in adjusted finals, not much of a bump.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Even with the WINTER OLYMPICS on broadcast TV, sports led cable, with ESPN’s Duke vs. North Carolina COLLEGE BASKETBALL game on […]

Here are the weekend sports ratings for Saturday and Sunday May 12-13, 2018.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, May 13-14, […]

The weekly network ratings in prime time (now based on seven days of official nationals) are final, with substantial downward revisions from our estimate yesterday. The Saturday fast national ratings were vastly overstated because of continued local coverage of NFL preseason games in a handful of markets, and that was enough to inflate the weekly […]

        NETWORK FINALS:  The SVU rerun lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD again ruled Saturday cable, down 0.03 to 0.63.  Nickelodeon’s NICKY, RICKY, DICKY & DAWN jumped two-tenths to 0.42 (there was presumably a reason for […]

February Sweeps stunts by NBC and CBS both fail. NBC:  The network aggressively promoted last night’s SVU because it featured Mike Tyson as a guest star, but the show dropped 0.2 to 1.5, in 4th place for its hour.  CHICAGO FIRE had an even steeper fall, down 0.3 to 1.8, but that was enough to […]