Several of Tuesday’s shows returned from the Olympics break a bit lower than they left. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

  The Season 6 premiere of HBO’s TRUE BLOOD wasn’t quite as hearty as last year’s launch, with 4.5M total viewers for the initial broadcast (demo details aren’t available yet, although it should be around a 2.5 in 18-49s), compared to 5.2M last season, plus another 1.1M viewers for the 11PM rebroadcast.  That’s below last […]

February Sweeps stunts by NBC and CBS both fail. NBC:  The network aggressively promoted last night’s SVU because it featured Mike Tyson as a guest star, but the show dropped 0.2 to 1.5, in 4th place for its hour.  CHICAGO FIRE had an even steeper fall, down 0.3 to 1.8, but that was enough to […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted to 1.3/1.1/1.9 from the initial 1.7/1.5/1.6.  Elsewhere, SLEEPY HOLLOW gained a much-needed 0.1 in final numbers, while the rerun VAMPIRE DIARIES lost the same.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s NCAA TOURNAMENT Sweet 16 coverage took […]

  AMERICAN IDOL rebounded from last week’s low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  THE CARMICHAEL SHOW, 60 MINUTES and MADAM SECRETARY each adjusted down by 0.1 in final numbers, as did the reruns of LITTLE BIG SHOTS and THE SIMPSONS.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC devoured another Sunday night, as THE WALKING DEAD rose […]

  BROADCAST FINALS ABC:  The season premiere of THE GREAT CHRISTMAS LIGHT FIGHT was at 0.47, up 0.07 from last year’s premiere (on a Sunday).  THE GOOD DOCTOR ticked up to 0.33. CBS:  Reruns at 0.38/0.31/0.28/0.24. NBC:  THE VOICE, up 0.07 to 0.68, was followed by a promo run of Peacock’s PITCH PERFECT: BUMPER IN […]

>Week to week increases were evident last night!  In a break from a seemingly endless four-network death spiral, NBC Tuesday showed some impressive signs last night, with all three reality shows up from last week and the network matching the year ago nightly rating.  In this environment, flat is up for any network.  Glee returned […]