Wednesday ratings for last night, last year and last week.  Night 3 of Million Second Quiz slumped to a 1.2 adult 18-49 rating (three night track: 1.7…1.5…1.2), as its competition got significantly stiffer (the early premiere of The X Factor on FOX with a 2.1 and time period leader Big Brother on CBS with a […]

  A pair of evenly matched COLLEGE FOOTBALL games took the night, with FOX’s Baylor vs. Oklahoma State contest edging out ABC’s TCU vs. Oklahoma duel, 1.2 to 1.1.  Elsewhere, two episodes of 48 HOURS were at 0.8/1.0 for CBS, and a run of the family movie FREE BIRDS gave NBC 0.5. ABC preempts its […]

> SMASHWatch has plenty of company in Season Low City. NBC: For the past 2 weeks, SMASH‘s initial rating has declined in the final daily numbers. So although right now it’s at its 3rd consecutive 2.1 rating, a drop to a new season low 2.0 could be in the cards by the end of the […]

  NETWORK UPDATE:  There were 0.1 bumps for BIG BROTHER and MASTERCHEF in final numbers, as well as for the reruns of BLACKISH and AMERICAN NINJA WARRIOR.  BULLSEYE, though, lost 0.1. CABLE HIGHLIGHTS:  DUCK DYNASTY led Wednesday cable with a 0.87 season premiere, followed by 0.43/0.40 for the 2-episode premiere of COUNTRY BUCKS.  After a 0.61 lead-in from […]

  THE VOICE fall finale had no trouble dominating the night, but that doesn’t mean it’s healthy. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

  NETWORK UPDATE:  THE GRAMMY AWARDS lost half a point after timezone adjustment, ending up with an 8.3 rating, well below last year’s final 9.9.  In addition, NBC’s run of THE HUNGER GAMES gained 0.1. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): THE […]

  The slide of THE VOICE continued to its finale. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  THE MASKED SINGER showed no sign of flagging. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]