DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

>ESPN’s Monday Night Football rebounded to more normal levels last night and moved back into its usual #1 spot on the cable Adult 18-49 rating chart.  (Kansas City upset San Diego in overtime.)  On AMC, Walking Dead is still the top scripted program on cable this week, but the 3.1 rating, while still very good, […]

  The OLYMPICS hit a new low–and probably haven’t struck bottom yet. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

THE WEEK.  For the recently completed week ending Sunday (January 28-February 3, 2013), CBS of course dominated with the Super Bowl, achieving a preliminary 9.04 adult 18-49 rating for the week.  This assumes about a 40.6 rating during prime time on Sunday (estimated from the 35.3 non-time-zone-adjusted fast national rating).  Last year, NBC scored a 7.66 rating […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted to 1.5.           Broadcast Official Nationals Program Ratings Chart     CABLE  HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.74 (Lakers vs. Portland)/0.48 (Boston vs. Denver).  A&E’s LIVE PD dropped 0.07 to 0.51, and the lead-in hour was down a tick to […]

  MIND GAMES:  Tuesday 10PM on ABC – If Nothing Else Is On… The creator of ABC’s midseason MIND GAMES, Kyle Killen, was the man behind Lone Star and Awake (as well as the movie The Beaver), so he doesn’t lack in fertile imagination.  What he hasn’t had, however, is any commercial success whatsoever, and […]

  The MISS UNIVERSE pageant continued its decline. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]