Halloween always depresses television usage levels of 2-34 year-olds, but last night it looks like 35-49 year-olds also took the night off from watching TV in greater than normal numbers.  Just an awful night for network TV, with season lows reached on various shows.  FOX won the night with only a 2.7 adult 18-49 rating, […]

  Has there ever been a #1 network as screwed up as this year’s edition of NBC? Full Season To Date (through May 3) 18-49 Rating Average:  2.04 (#1), Down 13.7% From Last Season Season Grade:  D+ What Happened:  Sunday:  NBC is at the top of the broadcast networks for one and a half reasons.  […]

  NETWORK UPDATE:  We had PETER PAN LIVE this morning at 2.3, but other sites seemed to have the number at 2.4.  So depending on your starting point, it either gained 0.1 or stayed where it was, but in any case its 2.4 is nothing for NBC to feel good about–nor is its steady drop […]

A quiet end to the NCAA Men’s Basketball Tournament, with the Championship Game Monday 4.4.2016 averaging 17.75 million viewers 2+ live+same day on the combination of TBS (with Jim Nantz and the rest of CBS “A” team announcing), TNT (with North Carolina “homer” announcers) and TRU (with Villanova “homer” announcers).   Still a big audience, […]

        NETWORK FINALS:  CBS’s and FOX’s COLLEGE FOOTBALL games adjusted up 0.1 in finals.  In addition, DATELINE lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  As usual for a fall Saturday, cable was dominated by COLLEGE FOOTBALL, with ESPN’s games at 1.18/0.80/0.61/0.59, and Fox […]

Nothing on the networks got past a 1.5 rating. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  NCIS: NEW ORLEANS lost 0.1 in final numbers.  In addition, it’s worth noting the extreme front-loading of EMERGENCE, which started at 1.1 in the 10PM-10:15PM quarter-hour, and was at 0.5 by 10:45PM.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN dominated Tuesday […]

  ONCE UPON A TIME’s final season isn’t a happy ending in the ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]