NBC will, not unexpectedly, milk the fall cycle finale of THE VOICE for all it’s worth.  The first part of the finale will be shortened to 90 minutes from its usual Monday 2 hours, airing December 17 from 8-9:30PM, so that the following half-hour can showcase a “preview” of 1600 PENN, the network’s big […]

Only one network aired its regular line-up on Thanksgiving night… and it probably should have thought twice. FOX:  The Washington/Dallas NFL game ran about 20 minutes into primetime, meaning that the network’s numbers will change when final ratings are released.  But the preliminary 2.5 for THE X FACTOR and particularly the 1.5 for GLEE suggest […]

It was quite the 10PM hour on broadcast TV last night, as both NBC and ABC aired episodes largely revolving around their shows’ cancer patients. NBC:  PARENTHOOD scored a convincing win in the hour, matching its season high 2.0 with about the most wrenching “holiday” episode you’ll ever see on network TV. That beat CBS […]

Scandal takes the next step. ABC:  Over the past few weeks, SCANDAL has been rocketing into a Season 2 hit, and with last night’s typically deliriously nutty hour (good coup d’etat vs bad coup d’etat!), it zoomed to a new high, up 0.4 to 2.8.  That gave it a dominant win for the hour, and […]

  A crossover helped re-launch the ABC line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  The time-zone corrected ratings are in for SUPER BOWL XLVII, and thanks to the 35-minute blackout (although excluded from the final game number) making it technically the longest Super Bowl ever, the audience ended up as 108.4M, reversing the recent trend by falling slightly from last year’s (much shorter and earlier-ending) 111.3M haul.  The […]

The Daytona 500 on FOX Sunday crushed the competition, averaging a 10.0 household rating and 22 share from 1:30-4:45 in the 70% of the country with local Nielsen meters (in 56 of the largest TV markets).  Last year, the race aired on Monday in prime time due to weather problems on Sunday, earning only a […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]