>ShowBuzzDaily’s PROMO WATCH shows that FOX really has to suffer through the Postseason. Last night FOX had to air two 30-second generic promos for the Postseason itself (no days and times mentioned, just FOX and TBS network names at the end). The MLB broadcasters are contractually obligated to carry these spots, and they come at the expense of promos for network shows. The one FOX show that did get attention last night was The X Factor, which airs tonight.
CBS is now pushing the two struggling dramas Unforgettable and Person of Interest most heavily. It didn’t pay off for Unforgettable, which hit a series low 2.3 last night (after starting at a 2.9). Somehow Unforgettable continues to win Tuesday at 10 because the competition is even worse. We’ll see how Person of Interest fares this week.
NBC’s top priorities are Prime Suspect and Up All Night, although not at very high levels (NBC has a fairly wide top tier). The two freshmen series are struggling, but they are the best of a weak crop so they have to get behind them…in a sort of solid way.
ABC’s priority ranking is skewed by the premiere of Last Man Standing, which they supported very well — and to great effect last night. They also used the hour to push Wednesday comedies (both in generic spots about the block and in episode-specific spots). Man Up! also received a minute of promotion last night (two :30’s). ABC is entering a cycle of comedic success, where two comedy blocks on adjacent nights can feed each other viewers.
ON-AIR PROMOTION PRIORITIES
(# of promo-seconds)
Dates sampled: October 9-11, 2011
ABC
Last Man Standing 110
Wed Comedy Lineup 75
Dancing…Stars 65
Man Up! 60
Once Upon a Time 50
Revenge 45
Pan Am 30
Body of Proof 30
Castle 30
Suburgatory 30
Grey’s Anatomy 15
Modern Family 15
Happy Endings 15
CBS
Unforgettable 100
Person of Interest 100
NCIS: LA 55
CSI 45
Mike & Molly 40
Big Bang Theory 40
NCIS 35
Two Half Men 35
Criminal Minds 30
Survivor 30
The Talk 20
CSI Miami 20
The Mentalist 20
A Gifted Man 20
Rules Engagement 10
Hawaii Five-O 10
CSI: New York 10
Blue Bloods 10
NBC
Prime Suspect 70
Up All Night 65
Parenthood 45
Whitney 45
Grimm 40
Sing-Off 30
Biggest Loser 30
L&O: SVU 30
Chuck 15
Harry’s Law 15
Rock Center 15
Community 10
The Office 10
Leno/Fallon 10
FOX
Bones 90
The X Factor 90
MLB Postseason 90
House 80
Terra Nova 60
Family Guy 30
Allen Gregory 30
Fringe 15
Programs Sampled
Tue Oct 11 2011: Last Man Standing (8-9 pm), NCIS, Parenthood, 9-10 pm portion of ALCS Game 3
About the Author
