October 12, 2011

The Sked: PROMO WATCH — Tuesday October 11 Update

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Written by: Mitch Salem
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>ShowBuzzDaily’s PROMO WATCH shows that FOX really has to suffer through the Postseason.  Last night FOX had to air two 30-second generic promos for the Postseason itself (no days and times mentioned, just FOX and TBS network names at the end).  The MLB broadcasters are contractually obligated to carry these spots, and they come at the expense of promos for network shows.  The one FOX show that did get attention last night was The X Factor, which airs tonight.

CBS is now pushing the two struggling dramas Unforgettable and Person of Interest most heavily.  It didn’t pay off for Unforgettable, which hit a series low 2.3 last night (after starting at a 2.9).  Somehow Unforgettable continues to win Tuesday at 10 because the competition is even worse.  We’ll see how Person of Interest fares this week.

NBC’s top priorities are Prime Suspect and Up All Night, although not at very high levels (NBC has a fairly wide top tier).  The two freshmen series are struggling, but they are the best of a weak crop so they have to get behind them…in a sort of solid way.   

ABC’s priority ranking is skewed by the premiere of Last Man Standing, which they supported very well — and to great effect last night.  They also used the hour to push Wednesday comedies (both in generic spots about the block and in episode-specific spots).  Man Up! also received a minute of promotion last night (two :30’s).  ABC is entering a cycle of comedic success, where two comedy blocks on adjacent nights can feed each other viewers. 

(# of promo-seconds)
Dates sampled: October 9-11, 2011

  Last Man Standing  110

  Wed Comedy Lineup  75
  Dancing…Stars    65

  Man Up!            60
  Once Upon a Time   50

  Revenge            45
  Pan Am             30

  Body of Proof      30
  Castle             30

  Suburgatory        30
  Grey’s Anatomy     15
  Modern Family      15
  Happy Endings      15
  Unforgettable      100

  Person of Interest 100
  NCIS: LA           55
  CSI                45
  Mike & Molly       40
  Big Bang Theory    40
  NCIS               35
  Two Half Men       35
  Criminal Minds     30
  Survivor           30
  The Talk           20

  CSI Miami          20
  The Mentalist      20
  A Gifted Man       20
  Rules Engagement   10
  Hawaii Five-O      10
  CSI: New York      10
  Blue Bloods        10

  Prime Suspect      70
  Up All Night       65
  Parenthood         45
  Whitney            45
  Grimm              40

  Sing-Off           30
  Biggest Loser      30
  L&O: SVU           30
  Chuck              15

  Harry’s Law        15
  Rock Center        15
  Community          10
  The Office         10
  Leno/Fallon        10
  Bones              90
  The X Factor       90
  MLB Postseason     90
  House              80
  Terra Nova         60

  Family Guy         30
  Allen Gregory      30
  Fringe             15

Programs Sampled
Tue Oct 11 2011: Last Man Standing (8-9 pm), NCIS, Parenthood, 9-10 pm portion of ALCS Game 3

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."