DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  Cable ratings will be fragmentary until tomorrow, but here are some numbers worth noting: MAD MEN‘s Season 6 finale was, despite some viewers’ misgivings about this season, the show’s highest-rated finale ever, with 2.7M total viewers.  (AMC didn’t release 18-49 numbers, but Mad Men has always skewed old.)  That was 200,000 more viewers than […]

> A few notes: these projections are for original episodes (no repeats) aired in the 4th quarter of 2011.  Series premieres will likely be .3-.4 higher, thanks to network marketing pushes, and then tend to go down over time.  We’ll be updating the numbers after we see full pilots and also as we get a […]

  A steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

> If you haven’t heard (and if you haven’t–and you care–consider this a SPOILER ALERT), the 13th episode of AMC’s series THE KILLING, its season finale, concluded on Sunday night without answering the question of just who killed Rosie Larsen.  Since this was what the series purportedly set out to do, it’s provoked the kind […]

> COMMUNITY returns to the NBC schedule at 8PM on Thursday, March 15. WHERE WE WERE:  Greendale Community College, of course!  Where the school mascot is a Human Being and the Dean (Jim Rash) is to be seen in outfits intended for any and all genders and species, a place of air conditioning repair secret-police […]

  A bad night for almost everyone. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]