With the 2016 Democratic National Convention kicking off in Philadelphia, we will be covering the daily ratings battle for the television audience starting Tuesday afternoon, just as we did for the RNC in Cleveland.  Beyond the number of viewers watching, it is often helpful to take a step back and look more deeply at who is watching. Specifically […]

  A move to Sunday did absolutely nothing for BRAINDEAD. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  For a summer Friday, BIG BROTHER was indeed big. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

The fourth and final night of the 2016 Republican National Convention added up to 30.8 million persons 2+ and over 9.9 million adults 25-54 on the three broadcast networks and three cable new channels, well above Wednesday night (22.8 million P2+ and 6.6 million P25-54).  As we have seen most of the week, Thursday night was above […]

      NETWORK FINALS:  Despite the news runover into west coast primetime, the only change from morning numbers was a 0.1 bump for REPUBLICAN NATIONAL CONVENTION coverage on ABC.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Naturally FOX News romped on the final night of the REPUBLICAN NATIONAL […]

  NBC made a clean sweep of the REPUBLICAN NATIONAL CONVENTION ratings, winning the final night with a 1.1 over 0.7 at both ABC and CBS.  Note that because of the length of the nominee’s acceptance speech, some west coast programming was delayed or partially cut off, which may lead to adjustments this afternoon. DEMOGRAPHIC […]

The third night of the Republican National Convention totaled 22.8 million viewers 2+ across the three broadcast networks and three cable news channels, well above the 19.4 million on Tuesday and a touch above the 22.5 million Monday.  Compared to prior conventions, last night was above the third night of 2012 but below 2008 with both […]