Here are the weekend sports ratings for Saturday and Sunday May 19-20, 2018.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, May 20-21, […]

  A down night for some veterans. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  BROADCAST FINALS ABC:  THE BACHELORETTE rose 0.18 to 0.89, followed by a rerun CELEBRITY FAMILY FEUD at 0.24. CBS:  Reruns at 0.37/0.31/0.31. NBC:  AMERICA’S GOT TALENT gained 0.06 to 0.79, and PASSWORD was at 0.47. FOX:  The ACADEMY OF COUNTRY MUSIC HONORS special was at 0.24. CW:  LEONARDO lost 0.02 to 0.05, and DEVILS […]

Considering it was the third-worst blowout in Super Bowl history, the early ratings in the 56 markets with local Nielsen meters are very good and in line with the last four years.  National ratings will be available later today.  The 47.6 household rating in the metered markets for last night’s game will translate to a […]

FOX announced a very reasonable schedule–which is to say their choices were mostly in agreement with our recommendations.     A quick look at each night:

Monday preliminary broadcast ratings:

  NBC faced little challenge. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  NETWORK UPDATE:  The STANLEY CUP FINALS adjusted up to 2.3 after time zones were accounted for.  In addition, 20/20 rose by 0.1.  FRIDAY CABLE:  See our WORLD CUP SKEDBALL post for a detailed breakdown of the day’s games, but in 18-49s, 2 of the games were the highest-rated shows on cable:  the Spain/Netherlands game  […]