Tuesday fast national ratings indicate NBC owned the night thanks to the continued domination of The Voice.  The night was interrupted by the second Presidential Debate.  For most networks, there will be around 80 minutes of programming rated in prime time: an hour from 8-9 pm and approximately 10:40-11:00 for the analysis portion of the […]

  Fair results for some ABC premieres. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Game 3 of the least-viewed World Series ever battled NCAA football (a very good Notre Dame vs Oklahoma game between two highly-ranked teams) last night.  In the fast nationals, college football on ABC edged Game 3 on FOX 2.5 to 2.3 in Adult 18-49 rating, but we are projecting that in the official nationals the […]

CBS won Thursday night, as NBC got into the game on the night (kind of — if you call a 2.1 rating from 8-11 pm competing).  Once again, The Voice solved some more problems on yet another night, improving 90 of the 180 minutes on NBC Thursday.   ABC came back down to Earth after winning the […]

NBC continues to drop on Tuesday (as the number of Voice hours returns to a normal weekly level and the ratings of those remaining h0urs declining sharply).  The 2.3 adult 18-49 rating from 8-11 pm last night for NBC compares to a 3.2 average for the first eight Tuesdays this fall.  CBS held steady (its 2.5 last […]

  Tis the season for reruns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

FOX had a very strong NFL Sunday doubleheader.  The late afternoon time period (4:30 pm ET games) was the highest-rated of the four slots (as usual) with a 14.8 household rating in the 56 metered-markets that cover 70% of the country.  The extraordinary number was the first half of the doubleheader at 1:00 pm, a […]

  One newcomer was big, one was fine, and one was off-key. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]