> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover in the off-season) give plenty of notes, both helpful and otherwise, and […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  American Idol‘s woes continued last night.  (So did everyone else’s.) FOX:  On a year-to-year basis, Thursday’s plunge for AMERICAN IDOL was even worse than Wednesday’s, down an awful 1.7 from last season’s 2d night to 3.9.  There seems to be a real chance that this will be the first season Idol has sub-3 numbers […]

> Showtime is having a very good season.  Subscriptions are up, HOMELAND has, for the first time, put the network in HBO’s orbit of prestige, and the reburbished Sunday night line-up of SHAMELESS, HOUSE OF LIES and CALIFORNICATION has burst out of the winter starting gate, with double-digit gains for the 2 returning shows (a […]

  The big news at CBS is that the network is reducing its Monday comedy block to 1 hour, while leaving 2 sitcom hours on Thursday.  Consequently, the network is adding only one new half-hour in the fall.  (There was no last-minute pick-up for How I Met Your Dad, which until last week was regarded […]

          NETWORK FINALS:  ABC’s NBA game adjusted up 0.3 to 0.7, and FOX’s BIG EAST game adjusted down 0.2 to 0.2.  In addition, ONE NIGHT FOR ONE DROP, RANSOM and the SNL rerun all lost 0.1 in final numbers.        Broadcast Official Nationals Program Ratings Chart     CABLE […]

  GOTHAM may have taken too much time off. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

NBC and FOX battled to a tie last night with a good mix of original programming.  ABC was in the hunt until 10 pm, when the atrocious Glass House destroyed any momentum.   NBC aired more U.S. Olympics Trials from 8-9 pm (this time swimming, featuring a rare loss by Michael Phelps) and scored a 1.9 […]