AFTERNOON UPDATE:  The news only got worse for FOX, as THE MINDY PROJECT slipped another 0.1 to reach a new low 1.1. TUESDAY CABLE:  In its 2d outing, BEING MARY JANE (BET) fell 0.3 to 1.2, still enough to top last night’s cable originals (although behind an Adult Swim rerun of FAMILY GUY).  PRETTY […]

About as dead as mid-week network television gets. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  There were no significant adjustments to the preliminary Saturday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s UFC PRELIMS led Saturday cable at 0.54, with the network’s COLLEGE BASKETBALL at 0.30/0.27/0.23/0.21.  Lifetime’s SALT-N-PEPA movie was at 0.45, with lead-out specials at […]

  THE VOICE fall finale had no trouble dominating the night, but that doesn’t mean it’s healthy. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

  So far, Wednesdays are working out just about the way ABC had hoped. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Wednesday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

        NETWORK FINALS:  The WORLD SERIES adjusted up to 4.1, which was up 1.4 from Sunday’s final.  In addition, MIXED-ISH gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Bravo’s REAL HOUSEWIVES OF ORANGE COUNTY ticked down to 0.45.  FX’s MAYANS MC […]

  BROADCAST FINALS ABC:  With the WINTER OLYMPICS airing, most of the other networks were in rerun mode.  Here that meant 0.53/0.49/0.44/0.24. CBS:  60 MINUTES was at 0.39, and BIG BROTHER: CELEBRITY EDITION was at 0.47.  Reruns followed at 0.23/0.20. NBC:  The WINTER OLYMPICS were at 2.01, the highest mark thus far, but still way […]

REMINDER: Cable and broadcast nationals for Monday 3/29/2021 (normally at 1pm PT/ 4pm ET) will be posted a few hours later than usual today due to spring break travel. Check back later for revised post times. ###