BROADCAST FINALS:  Most of the broadcast networks aired reruns on Thanksgiving.  NBC of course had the primetime NFL game, which at 7.08 was 1.42 higher than last year’s game.  FOX, though, took the honors with the afternoon game at a massive 12.46, and not wanting to waste that lead-in, the network aired episodes of […]

        NETWORK FINALS:  Nielsen never posted preliminary ratings for Sunday and went straight to finals.  Of course, the only network that mattered was CBS, where the SUPER BOWL’s 26.48 in the 18-49 demo was down approximately 2.52 from the 2020 game, although some of that may have been made up via streaming […]

        NETWORK FINALS:  ABC’s NBA FINALS game adjusted to 6.5.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast was at 0.75/0.65/0.59, compared to last week’s 0.82/0.79/0.73.  On VH1, LOVE & HIP-HOP dropped 0.05 to 0.67, and TI & TINY was down 0.06 to […]

        NETWORK FINALS:  THE BIG BANG THEORY and THE BLACKLIST: REDEMPTION each gained 0.1 and SCANDAL fell the same in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The bombings in Syria put news at the top of Thursday cable.  CNN and Fox News […]

  Some mild shifts with the end of the NBA Playoffs. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  An already familiar WINTER OLYMPICS story. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). NBC:  WINTER OLYMPICS coverage had […]

NOTE: We’ll be holding our analysis of Thursday night network ratings until final numbers this afternoon, because ratings for each network were inflated as listed below by local major-market pre-emptions for a full slate of NFL Preseason games: ABC (pre-emptions in Los Angeles for the Chargers, Cleveland, Nashville and Buffalo) CBS (in New York for […]

        NETWORK FINALS:  ABC’s NBA game adjusted to 0.8 in finals.  Local preemptions may have hit NBC, as the rerun of SUPERSTORE and DATELINE both fell 0.2, and the SNL rerun was down 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led […]