Week 2 continued to shift downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  The ABC and NBC coverage of the DEMOCRATIC NATIONAL CONVENTION adjusted up to 0.4 in final numbers (CBS stayed as its preliminary 0.2).          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The arrival of the DEMOCRATIC NATIONAL CONVENTION brought the unusual sight of […]

        NETWORK FINALS:  WWE SMACKDOWN, 20/20 and DATELINE gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s night of the GOLD RUSH franchise was t 0.48/0.37/0.23, compared to last week’s 0.47/0.37/0.22.  Cable news was led by CNN’s ANDERSON COOPER 360 at […]

  COLLEGE FOOTBALL seized the chance to take a Sunday before the NFL arrives. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  NETWORK UPDATE:  NFL FOOTBALL on NBC adjusted to a lower-than-expected 10.2, a hair under last year’s opening game.  Not that it matters much except in terms of percentages, but THE QUEST improved by 0.2 in final numbers to a still-terrible 0.5. Below are the ratings in key demos for Thursday’s Top 25 cable telecasts, […]

        NETWORK FINALS:  AMERICA’S GOT TALENT and BACHELOR IN PARADISE gained 0.1 in final numbers, while the BLESS THIS MESS rerun lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN led Tuesday cable, up 0.06 to 0.63, with MIZ & MRS […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).  Note: CBS 8:30 and 9:00 pm titles now correct.   COMPARISONS TO […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]