AFTERNOON UPDATE:  THE OLYMPICS adjusted up to 6.5 last night, still below the parallel night at Turin 2006 and farther behind the North American 2002/2010 games.  Of course, CPMs (the price paid by advertisers for commercial time) have gone up in the past 8 years, so a 6.5 yields more revenue now than it […]

        NETWORK FINALS:  JEOPARDY gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Bravo’s REAL HOUSEWIVES OF NEW JERSEY led Wednesday cable, up 0.03 to 0.45, and REAL HOUSEWIVES OF DALLAS ticked up to 0.26.  ESPN’s NBA doubleheader was at 0.38/0.38.  The […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  NBC moved into a virtual first-place tie with FOX this past week, thanks to NBC News coverage of the Boston Bomber apprehension Friday night.  For the week, NBC was up 19% over the same week […]

  A largely steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  Quick drops for last week’s arrivals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Another win for SHARK TANK. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   Top 50 Original Cable Telecasts with Demographic Detail Top 150 Original Cable Telecasts To search for a show: type Ctrl-F and type your show title in the search box. Top 150 Original Cable Telecasts: Tuesday May 25, 2021 P18-49 P2+ Rank […]

        NETWORK FINALS:  The reruns of AMERICA’S GOT TALENT and WORLD OF DANCE swapped 0.1s in final numbers, respectively up and down.  In addition, the BULL rerun lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Fox Sports 1’s WORLD CUP match led Tuesday cable […]