Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  ABC tumbles to last place with the NBA Finals all wrapped up.  The network is now pacing 12% behind last year’s comparable week.  CBS is back in the game with the early premiere of Big Brother and […]

  NETWORK UPDATE:  ROOKIE BLUE narrowly avoided a new series low by finding an extra 0.1 in final numbers. THURSDAY CABLE:  Sports ruled the day and night.  As detailed in today’s WORLD CUP SKEDBALL report, the US vs. Germany match had a big 3.0 rating despite the 11AM Eastern start time of the telecast (and […]

  NBC returned with new episodes and was dominant once again. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  Take a look at Mitch Metcalf’s Ratings Charts post today for a detailed explanation of the effect that last night’s NFL Preseason Football had on the night’s local ratings and why.  Viewers are so thrilled that some form of football is back on the air that they’ll flock even to these relatively meaningless games, […]

  NETWORK UPDATE:  THURSDAY  NIGHT FOOTBALL adjusted up to 5.0, a big number until you compare it to last week’s final 6.9.  Elsewhere, both GREY’S ANATOMY and HOW TO GET AWAY WITH MURDER gained 0.1 in final numbers. Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  The MLB PLAYOFFS had a good run for […]

  A stable night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  NETWORK UPDATE:  AMERICA’S GOT TALENT gained 0.1 in final numbers, as did 48 HOURS.  The IZOMBIE rerun lost 0.1. CABLE HIGHLIGHTS:  Discovery’s THE DEADLIEST CATCH gained 0.11 from last week and held the Tuesday cable crown with 0.99, with DEADLIST CATCH: THE BAIT as its 0.44 lead-in, and a SHARK WEEK SHARKTACULAR special as […]

      NETWORK FINALS:  AMERICAN IDOL rose 0.2 in final numbers, and THE SIMPSONS gained 0.1, while the premiere of THE REDLINE dropped 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The Battle of Winterfell pushed HBO’s GAME OF THRONES to its 2nd highest-rated episode ever at […]