America’s Got Talent powered NBC to another nightly victory last night.  A repeat AGT scored a 2.0 preliminary rating with Adults 18-49 at 8 pm, and an original hour at 9 pm averaged a 3.7 rating (up from the show’s 3.3 last week in the same hour against the Dancing with the Stars finale but down from the 4.3 rating […]

  Live sports will lead to adjustments across most of the networks in tomorrow’s final ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

> CBS won the night last night, mostly with the NCAA Basketball Championship.  The preliminary rating for the night matches last year’s mark, although the individual program ratings for CBS Monday (two comedy repeats and the basketball game) will be adjusted significantly as the time zone viewing is sorted out on this unusually formatted night.  […]

>American Idol continue to flounder.  Just when we thought the Wednesday edition could hold the line at a 6 rating, it now appears that a 5 rating could be the benchmark.  Idol is no longer hearing the footsteps of The Voice; it is watching Adam, Cee Lo, Blake and Christina definitely leaping ahead.  But before […]

>ABC won another Wednesday, thanks to a very solid schedule top to bottom.  NBC launched its new Wednesday 8-9 comedy hour to okay results, but remember in week two Whitney and Chelsea will face the venerable American Idol each week.               Nightly Adult 18-49 Rating Wednesday    ABC    CBS […]

  A deluge of holiday specials. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

>Week to week increases were evident last night!  In a break from a seemingly endless four-network death spiral, NBC Tuesday showed some impressive signs last night, with all three reality shows up from last week and the network matching the year ago nightly rating.  In this environment, flat is up for any network.  Glee returned […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted to 0.7, and FOX’s MLS match adjusted to 0.4.  Elsewhere, FROSTY THE SNOWMAN gained 0.1 in final numbers, while reruns of ELLEN’S GAME OF GAMES and THE WALL lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE […]