NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 3.4, down 1.6 from last week’s game.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s share of THURSDAY NIGHT FOOTBALL was at 0.59, down 0.18 from last week.  TNT’s NBA doubleheader was at 0.41/0.34.  On A&E, […]

  The mostly-scripted summer Thursday scheme isn’t working out well for anyone. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  OLYMPICS:  The WINTER OLYMPICS OPENING CEREMONIES had a preliminary 8.6 rating in 18-49s.  That was up 2.4 from the non-medal events aired on Thursday, but down 0.8 from the 2010 Vancouver Opening Ceremonies.  (And for those with a long-range point of view, up 2.1 from the 2006 Opening Ceremonies from Turin.) OTHER NETWORKS:  As […]

        NETWORK FINALS:  ELLEN’S GAME OF GAMES and THIS IS US gained 0.1 in final numbers, while THE VILLAGE and the rerun of ROSWELL, NEW MEXICO lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  History’s CURSE OF OAK ISLAND led Tuesday cable, down […]

  MASTERCHEF JR cooked nicely for FOX. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  A steady and mostly dull night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  BROADCAST FINALS ABC:  THE ROOKIE fell 0.14 to 0.50, THE ROOKIE: FEDS dropped 0.12 to 0.32, and WILL TRENT was down 0.08 to 0.30. CBS:  The FBI franchise found the mothership up a tick to 0.61, INTERNATIONAL up 0.06 to 0.46, and MOST WANTED up 0.13 to 0.45. NBC:  After a year off TV […]

  NETWORK UPDATE:  CAUGHT ON CAMERA lost 0.1 in final ratings, Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): 3 of Friday’s top 4 cable slots went to ESPNs COLLEGE BOWL games, in the 0.78-0.61 range.  The other top slot also went to sports, […]