Steadiness can be good news these days. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NBC’s coverage was even more dominant on Night 2 of the REPUBLICAN NATIONAL CONVENTION, with a 1.1 rating that more than doubled the 0.5s at ABC and CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, […]

  Considering the number of events on the air, a surprisingly stable night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

> Post-baseball hangover over?  Not so fast. FOX:  Unlike Monday, FOX’s Tuesday seems to have been seriously dented by baseball preemptions.  GLEE only recovered a bit of its pre-baseball number, and despite a much-publicized episode in which 2 of the main characters lost their virginity, the show is now running a scary 25% below last […]

> We’re deep in the holiday TV season, and even with new episodes on most of the networks, viewership was on the low side. FOX:  GLEE and NEW GIRL have never bounced back from their baseball preemptions, and both continue their downward trajectory, although they’re still quite successful.  (Creatively, the Christmas Glee episode poured on […]

  MACGYVER fans didn’t show up for the season finale. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  FAMILY GUY is showing its age. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Basketball under the tree. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]