Basketball scrambled INSTINCT’s premiere. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  BROADCAST FINALS ABC:  Reruns at 0.42/0.30/0.26/0.27/0.22. CBS:  THE PRICE IS RIGHT AT NIGHT rose 0.11 to 0.64, LINGO gained 0.09 to 0.47, and TOUGH AS NAILS was up 0.07 to 0.34. NBC:  Reruns at 0.35/0.32/0.34. FOX:  NAME THAT TUNE ticked down to 0.35, and SPECIAL FORCES ticked up to 0.33. CW:  Reruns at 0.10/0.05. […]

  A good night for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  A rebound night for THE MASKED SINGER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  An already familiar WINTER OLYMPICS story. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). NBC:  WINTER OLYMPICS coverage had […]

  The night belonged to country music.   CBS:  With virtually no competition on any other network, the ACADEMY OF COUNTRY MUSIC AWARDS romped to a 4.3, easily winning the night and up from 3.1 last year.  However, without last week’s NCAA overrun bump, 60 MINUTES was down 1.1 from last week to 1.4. NBC:  […]

> The news was mostly good for the networks last night–except for the one show whose news was fatal. FOX:  If anything, FOX seems to have been the victim of its own hype this fall.  Like The X-Factor, TERRA NOVA is looking like a solid hit–just not the blockbuster the network foretold.  Its 100% retention […]

The NCAA TOURNAMENT had a good start. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]