BROADCAST FINALS ABC:  CELEBRITY JEOPARDY ticked down to 0.54, THE PARENT TEST ticked up to 0.36, and THE CHASE was up 0.02 to 0.27. CBS:  Reruns at 0.40/0.37/0.28/0.26. NBC:  Reruns at 0.45/0.43/0.31. FOX:  HELL’S KITCHEN lost 0.04 to 0.41, followed by reruns at 0.18/0.17. CW:  WALKER dropped 0.03 to 0.10, and WALKER: INDEPENDENCE ticked […]

  THE MASKED SINGER stayed on top. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  A good night for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

We spend a lot of time talking about demographics such as adults 18-49 or women 18-34, but those groups are still fairly broad abstractions of the television audience, which of course is made up of individual people.  Although we can’t yet talk about individual viewing behavior, we can in fact look at the audience with […]

  It was cooking night on broadcast TV . FOX:  MASTERCHEF dominated everything around it with 2.0/2.5 over its two hours. ABC:  What have become the burn-offs of canceled FAMILY TOOLS and HOW TO LIVE WITH YOUR PARENTS (FOR THE REST OF YOUR LIFE) continued with series lows for both (each down 0.1 from last […]

  A mixed night for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  A new WINTER OLYMPICS low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. NBC:  […]

> SMASH-watch continues, on a very atypical night. NBC:  With NASCAR unexpectedly occupying FOX’s primetime, CBS down and ABC up, the great news for NBC was that SMASH stabilized and even creeped up 0.1 from last week, a level that would leave the network very happy if the show can just stay there.  Even better, […]