AD held up fairly well without an Easter Sunday boost. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  An even quieter Friday than usual on the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  GOTHAM may have taken too much time off. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Only fans of cooking shows found something to watch besides basketball. FOX:  The network’s Gordon Ramsay double feature held up well, with HELL’S KITCHEN and MASTERCHEF both essentially flat from last week at 2.2/2.0. ABC:  The NBA FINALS owned the night, and once the game’s preliminary 6.0 goes up in final numbers, ABC’s evening will […]

  At this late point in the network summer, it wouldn’t make sense to expect much change from the norm. ABC:  The move of MISTRESSES to 9PM had only mild effect, as the show climbed 0.1 to 1.0.  That was below the 1.1 for the rerun SHARK TANK that preceded it. NBC:  With less competition […]

> An atypical night gave the win to ABC, but CBS may have the key to Fridays for the rest of the season. CBS: UNDERCOVER BOSS ran away with 8PM, ahead of the nearest competition by almost a full ratings point. A GIFTED MAN, running the rest of its episodes at 9PM, did better than […]

  #OscarRatingsSoMeh DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart.   ABC: Despite […]

  BROADCAST FINALS ABC:  Reruns at 0.34/0.35/0.25. CBS:  Reruns at 0.38/0.19/0.19/0.17. NBC:  A NASCAR race at 0.43. FOX:  A USFL game at 0.13. CW:  Reruns at 0.04/0.02/0.03/0.02. TELEMUNDO:  Movies at 0.21/0.12. UNIVISION:  A COPA ORA match at 0.85.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  The BET AWARDS got the Paramount “roadblock” […]