The really interesting numbers last night are likely to be on cable, with the roaring Breaking Bad airing against the season finale of True Blood. FOX:  NFL PRESEASON FOOTBALL (Indianapolis at NY Giants) scored a preliminary 1.8 rating with adults 18-49 in the fast nationals, which we have adjusted up to an estimated 2.1 […]

  Many viewers seem to have started their holidays early. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  Both GANG-RELATED and BLACK BOX went up 0.1 in final numbers, which is a bit heartening for GANG in particular, since it means the show went up–however slightly–from its premiere.  Also up 0.1:  the BACHELORETTE rerun. THURSDAY CABLE:  Soon ABC will be airing the Finals, but for now the NBA PLAYOFFS are […]

Old standbys drew the majority of Monday eyeballs. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

The Following is losing its own. FOX:  After two strong weeks to start, THE FOLLOWING had its second consecutive ratings drop, this time falling a serious 0.5 to an only moderately positive 2.4, just good enough for 3rd place in its hour.  BONES was also down for the week, but less steeply, falling 0.2 to […]

  Fans of HANNIBAL shouldn’t get too excited about its preliminary 0.8 series finale rating.  NFL PRESEASON coverage made these early numbers all but worthless, with preemptions that included ABC in Cleveland (CLE-TB) and Baltimore (WAS-BAL), NBC in New York (NYJ-NYG) and Washington DC (WAS-BAL), and FOX in Chicago (CHI-CIN) and Minneapolis (MIN-DAL).  We’ll look […]

  Night 3 of the DEMOCRATIC NATIONAL CONVENTION dipped, resulting in a 0.7 tie between NBC and ABC, with CBS still trailing at 0.4. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ […]

  DANCING WITH THE STARS had a mild bump in its season premiere. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]