Note that ABC & CBS preliminary ratings are particularly subject to afternoon adjustment because of local MONDAY NIGHT FOOTBALL preemptions. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) […]

  AFTERNOON UPDATE:  As expected, once the 10:01PM start was factored in, THE VOICE went up 0.1 and THE BLACKLIST went down the same.  HOW I MET YOUR MOTHER also climbed 0.1, as did both ABC shows, while INTELLIGENCE was down 0.1. MONDAY CABLE:  The season finales of SWITCHED AT BIRTH and THE FOSTERS (both […]

NOTE: Last year’s college football Saturday prime time premiere (Wisconsin vs Alabama, also on ABC, on 9.5.2015) averaged a 2.7 adult 18-49 rating in both the fast nationals and official nationals.  This year’s USC-Alabama game averaged a 2.4 adult 18-49 rating from 8-11 pm ET in the fast nationals, and the official rating will probably […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  A NOTE ABOUT NFL EXHIBITION SEASON:  Over the next several weeks, NFL pre-season games will largely be aired on local stations, rather than nationally.  (For example, last night’s CBS and NBC fast nationals–at least–are inflated, because WCBS New York carried the Jets-Lions game instead of the CBS schedule in prime time, while WRC Washington […]

  Fall finales were steady at best. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

  Farewell to MIDNIGHT, TEXAS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]