DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

> Even with weakened competition on the other 2 networks, NBC and FOX weren’t able to capitalize. NBC:  There were holiday specials on ABC and reruns on CBS, and none of it did much for the NBC line-up.  COMMUNITY could only benefit by one or two ticks, and PARKS & RECREATION tied its season low.  […]

> A night mostly on pause for college football. ABC:  Although the network took the night, it wasn’t able to make as much hay with its female-skewing programming as one might have expected, on an evening where the main event was the BCS Championship college football game on ESPN.  THE BACHELOR, facing repeats on 3 […]

> FRINGE, having watched Monty Python & the Holy Grail, shouts “I’m not dead!” as the gravediggers try to take it away. CBS:  An extremely soft win for the night (1.6 average).  UNDERCOVER BOSS was down 0.4 from its season premiere, A GIFTED MAN (in its penultimate episode, at least for this season) was down […]

> NBC Wednesday = failure. NBC: Another new comedy, another flop. BEST FRIENDS FOREVER, despite some good reviews, could only manage a 1.2 premiere. Which was better than the final 2 episodes of the network’s last try, BENT, which exited with a pathetic 0.8 average. The Betty White comedy reality show OFF THEIR ROCKERS at […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

    The calendar may say it’s too early for the dog days of summer, but they’ve arrived at CBS.   CBS:  DOGS IN THE CITY fell sharply from its low debut to an awful 0.9, below most of the reruns on NBC and ABC.  After that, procedural reruns were at 1.2-1.3. FOX:  The night’s […]

Super Bowl promos seemed to help FOX’s line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]