People really don’t care for the America’s Got Talent results show.  Discuss amongst yourselves. NBC:  AMERICA’S GOT TALENT plunged 0.6 from last week to 2.3.  However, that was roughly even with the results show on the parallel night last year at 2.2.  AGT still tied for the night’s lead, although that wasn’t enough to […]

  AdWeek has published its annual survey of the actual prices advertisers agreed to pay in the Upfronts for 30-second spots in the network primetime line-ups, and as usual, it’s filled with fascinating information.  It helps, though, to keep the following in mind: A typical network hour contains about 20 30-second national ad spots.  The […]

A low-rated night with little relevance to network regular schedules. ABC:  The only network to take a chance with regular scripted programming last night, airing new episodes of LAST MAN STANDING and MALIBU COUNTRY presumably on the theory that these family-aimed shows could find a holiday audience.  The attempt was neither success nor failure, as […]

> Fairy tales rule… but watch out for the zombies. ABC:  We won’t know for sure until later today, but odds are that the highest-rated show on TV last night was the season finale of The Walking Dead on AMC (our season finale review is here).  In the world of broadcast networks, ONCE UPON A […]

  Ninjas over bachelors on a quiet holiday night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  THE CODE returned, to limited viewer interest. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

>Nobody wanted to watch TV last night. ABC: The premiere of Shonda Rhimes’ SCANDAL tied PRIVATE PRACTICE‘s 2.1 season low, a very unencouraging start. This followed new series lows for GREY’S ANATOMY and MISSING (2.8 and 1.4, respectively), making for a night of failure. FOX: AMERICAN IDOL fell to a series low 3.8, but even […]

  Tuesday’s specials were a little less special. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]