DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).  

If the networks don’t care, why should the viewers? ABC:  ABC can take deep pride in being the only network last night to earn a rating over a 1, reaching all the way to a whopping 1.2 off a 20/20 with that score. NBC:  The only other network with anything original for the night scraped to […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  The news isn’t getting better for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  A drop for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  ABC:  WHAT WOULD YOU DO followed a 0.9 SHARK TANK rerun with 1.0, up 0.2 from last week’s holiday weekend.  20/20 also benefited from the additional eyeballs watching TV, up 0.3 to 1.0. CW:  MASTERS OF ILLUSION was at 0.3, and then after a 0.3 WHOSE LINE IS IT ANYWAY rerun, THE MESSENGERS gained […]

>NBC’s Parenthood premiered last night to a 2.3 Adult 18-49 rating in the fast nationals.  This is down 36% from the America’s Got Talent lead-in and down 15% from last season’s premiere episode.  The 2.3 is right at our projected program average for originals this Fall. Over at the mini-network The CW, 90210 returned to the schedule […]

  An off-night BACHELORETTE wasn’t great for anyone. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]