BROADCAST FINALS:  ABC’s XFL CHAMPIONSHIP was at 0.35.  FOX’s MLB game was at 0.41.  On CW, MASTERS OF ILLUSION and TOTALLY WEIRD & FUNNY both ticked down to 0.02.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  On ESPN, the NHL PLAYOFFS game was at 0.67, TOP RANK BOXING was at 0.24, […]

  BONES had a finale boost. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  The hills were not alive last night. NBC:  The night before Thanksgiving is traditionally an extremely slow one for TV viewing, and networks don’t typically air hour-long infomercials for their own upcoming programming, so it’s certainly premature for NBC to panic about the 1.0 for last night’s THE MAKING OF “THE SOUND OF MUSIC […]

  THE CATCH remained ShondaLand’s weak link. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Amazingly, EMPIRE continues to climb. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  A fair amount of coming and going on what’s usually a sleepy night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  A 55-year old holiday special dominated the night… with an asterisk, for now. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

UPDATE: In the official live+same day nationals for Sunday 2.26.2017, The Oscars averaged a 9.1 18-49 rating and 32.9 million viewers 2+, a modest +6% lift from the fast nationals.  That is a record low 18-49 rating, and the total viewer counts managed to stay slightly above the 2008 low, thanks mostly to population growth in the […]