A largely steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  No real winners. FOX:  People forget just how much NEW GIRL had slipped since the heady days of its premiere–although it sounds awful to compare last night’s pair of 2.7s to that 4.8 start a year ago, the evening’s numbers were completely consistent with what the series was doing last spring.  The good news […]

Primetime was only an hour long last night (2 for CW), so not much to say.  In preliminary numbers, NBC’s news division won bragging rights to victory in the OBAMA VS. ROMNEY miniseries that took up the rest of the evening. ABC:  THE NEIGHBORS predictably fell from its debut in the post-Modern Family slot last […]

The Voice increases its dominance. NBC:  THE VOICE inched up to match its Spring cycle Tuesday high of 4.5, and with CBS in reruns, it more than doubled its nearest competition.  However, that did absolutely nothing for READY FOR LOVE, which fell to 1.3, down 0.2 from its premiere and less than one-third of its […]

A fond farewell to Wisteria Lane. ABC:  The bang-up season finale of ONCE UPON A TIME scored a 3.2, its best number in 2 months, sending the series to summer hiatus on a high.  DESPERATE HOUSEWIVES shuffled off its mortal coil with the same 3.2, not exactly an event number (just slightly higher than last […]

  True crime is still an audience draw. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  REIGN’s time on the throne ended quietly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  Our first shipment of ratings held up by Hurricane Irma. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]