BROADCAST FINALS:  ABC’s NBA PLAYOFFS game was at 1.83.  FOX’s USFL game was at 0.16.  On CW, MASTERS OF ILLUSION gained 0.02 to 0.06, and TOTALLY WEIRD & FUNNY was at 0.06 compared to last week’s 0.04/0.04.  In late night, NBC’s SATURDAY NIGHT LIVE edged up 0.02 to 0.67.   Broadcast Official Nationals Program […]

  The newcomers didn’t impress. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

    Anyone watching network television last night needs to get an HBO subscription and find AMC on their channel guides, because there were stunning episodes of Mad Men and Game of Thrones on hand, even by those series’ remarkable standards (as well as the best-so-far half-hours of Girls and Veep).  But yes, test patterns […]

  THE BIG BANG THEORY ended its season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

‘ FOR THE PEOPLE is already in trouble. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

NETWORK UPDATE:  A very strong night for CBS.  The NCAA TOURNAMENT overrun adjusted up by 0.1 to 4.8, and then 60 MINUTES went up 0.3 to 2.8.  THE GOOD WIFE was up 0.1 to 1.8, and since THE AMAZING RACE stayed even in the previous hour, the GOOD WIFE bump can’t be attributed to the […]

ABC’s Friday makes its season debut. ABC:  SHARK TANK, PRIMETIME and 20/20 all arrived for the new season with great consistency:  1.7/1.7/1.8.  That was enough to win every hour (and the night), although none too impressively considering that they were facing reruns in almost every direction. FOX:  What turned out to be a burned-off “bonus” […]

  DR. KEN stayed out of the emergency room. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]