Some mild bumps for season finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  THE BACHELORETTE had a steady finale. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

  THE ESPYS enjoyed their move to broadcast TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

    Say goodnight, broadcast season.   FOX:  AMERICAN IDOL‘s season finale did what the show’s done all season:  win the night convincingly, but at a significantly lower level than it’s ever been before.  The final episode, currently at a preliminary 6.1, will be just around 30% below last year, and FOX will no doubt […]

Monday ratings last night, last year and last week:

  By summer TV standards, there were plenty of well-watched shows on the networks last night.  The bad news:  they were all down. ABC:  Game 3 of the NBA FINALS will, we estimate, end up with a 5.8 rating after adjustment to reflect west coast live viewing.  However, that’s 0.7 below Game 3 of last […]

  An already familiar WINTER OLYMPICS story. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). NBC:  WINTER OLYMPICS coverage had […]

  MODERN FAMILY had a big exit, but not big enough to top THE MASKED SINGER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]