Some mild bumps for season finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]
THE BACHELORETTE had a steady finale. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]
THE ESPYS enjoyed their move to broadcast TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]
Say goodnight, broadcast season. FOX: AMERICAN IDOL‘s season finale did what the show’s done all season: win the night convincingly, but at a significantly lower level than it’s ever been before. The final episode, currently at a preliminary 6.1, will be just around 30% below last year, and FOX will no doubt […]
Monday ratings last night, last year and last week:
By summer TV standards, there were plenty of well-watched shows on the networks last night. The bad news: they were all down. ABC: Game 3 of the NBA FINALS will, we estimate, end up with a 5.8 rating after adjustment to reflect west coast live viewing. However, that’s 0.7 below Game 3 of last […]
An already familiar WINTER OLYMPICS story. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). NBC: WINTER OLYMPICS coverage had […]
MODERN FAMILY had a big exit, but not big enough to top THE MASKED SINGER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]