Broadcast coverage of the 2d PRESIDENTIAL DEBATE was down from Round 1, but the fracas was also covered on only 3 of the major networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  CBS had a very CBS audience for its tribute to itself. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

>Nobody wanted to watch TV last night. ABC: The premiere of Shonda Rhimes’ SCANDAL tied PRIVATE PRACTICE‘s 2.1 season low, a very unencouraging start. This followed new series lows for GREY’S ANATOMY and MISSING (2.8 and 1.4, respectively), making for a night of failure. FOX: AMERICAN IDOL fell to a series low 3.8, but even […]

    UPDATE:  THE OSCARS had a very healthy adjustment to a 7.7 final rating, up 1.1 from the preliminary number.  Last year, the adjustment was only 0.4 for a final 6.8.  Total viewers ended up at 29.6M, up from last year’s 26.5M.  WHISKEY CAVALIER, which began around midnight in most of the country, was […]

  Another weak start for a scripted summer series. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  As was the case on Sunday, the ratings fireworks were probably on cable, where TNT had the other NBA PLAYOFFS Game 7. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) […]

  The night’s sitcoms remained mostly low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]