Friday preliminary broadcast ratings: DEMOGRAPHIC DETAIL The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership (ages 2 or more expressed in thousands of people).  

  Even football was subdued on a very quiet night. CBS:  A blowout win by Atlanta over Tampa Bay tested even NFL fans, as THURSDAY NIGHT FOOTBALL crashed by 2.2 from last week to a 3.3 preliminary rating.  That will go up in final numbers, but not enough to make up the difference. NBC:  THE […]

  The first big volleys of the Fall TV season were… inconclusive. NBC:  The network would be delighted if MYSTERIES OF LAURA could duplicate last night’s 2.1 rating when it airs in its regular timeslot.  On the face of it, the show did a solid job of retaining its 2.3 lead-in from the season finale […]

  At this point, FOX will take what it can get. FOX:  No one expected the season premieres of NEW GIRL or THE MINDY PROJECT to come close to last fall’s 2.9/1.9 premieres, but at 1.6/1.3, but at least New Girl was above last May’s 1.2 finale, and Mindy was above last spring’s 1.0 low […]

  Dancing With the Stars lost another step. ABC:  DANCING WITH THE STARS had its worst season premiere ever, down 0.8 from last fall and 0.2 from Spring 2014 to 2.4–and it’s only going to get worse, because the ABC station in Indianapolis carried a simulcast of the ESPN Monday Night Football game.  That will […]

  Now that NFL football has returned to Sundays, the weekly ratings for NBC, FOX and CBS will be subject to more than the usual amount of adjustments, and we won’t know exactly where those networks stand until final ratings are released on Tuesday morning. NBC:  Preliminary numbers for NFL SUNDAY NIGHT FOOTBALL have the […]

Preliminary broadcast ratings for Saturday.

  FOX:  UTOPIA fell again, down 0.2 from its Tuesday rating to 0.7, and only managing to tie a rerun on NBC for 2d place in its hour.  Once regular season competition arrives in 10 days, it seems unlikely that FOX will be able to devote 2 primetime hours to such a low-rated series every […]