Thursday preliminary broadcast ratings (adult 18-49 ratings for last night, the same night last year and same night last week).  The first Thursday Night Football game on CBS averaged a preliminary 5.5 adult 18-49 rating, and that will go up to around a 6.4 rating in the official nationals.  In addition, the NFL Network portion of the […]

Wednesday preliminary broadcast ratings (adult 18-49 ratings for last night, the same night last year and same night last week).  NOTE: The Presidential Address from 9:00-9:15 pm ET (which won’t be rated in the official nationals) delayed the 9 and 10 pm programs on ABC, CBS, NBC and FOX.  The ratings below are approximate until […]

  Time for the Utopia?  More like Dystopia! gag. FOX:  UTOPIA crashed by more than half from its preview airing on Sunday night, down to 0.9 against mostly weak summer competition.  To say this bodes badly for the new series once the real competition (NCIS, The Voice) arrives is an understatement.  A special MOTEL HELL […]

Monday preliminary broadcast ratings (adult 18-49 ratings for last night, the same night last year and same night last week).  ABC’s Bachelor in Paradise is inflated by two major-market local pre-emptions (on WABC New York and WXYZ Detroit for game 1 of the Monday Night Football doubleheader carried nationally on ESPN from 7-10 pm).  The reality show will proabably […]

Sunday preliminary broadcast ratings (adult 18-49 ratings for last night, the same night last year and same night last week).  The NFL Sunday Night Football game on NBC is a preliminary 8.0 adult 18-49 rating but that should rise to about a 9.4 in the official nationals when the time zones are adjusted for the […]

Saturday preliminary broadcast ratings in prime, including two college football games (#7-Michigan State at #3-Oregon on FOX from 6:30-10:00 and Michigan at #16-Notre Dame on NBC from 7:30-11:00 pm ET). DEMOGRAPHIC DETAIL The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women […]

DEMOGRAPHIC DETAIL The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership (ages 2 or more expressed in thousands of people).

  The arrival of NFL Football swamped everything else on the night. NBC:  The opening game of NFL FOOTBALL, currently a 9.0 preliminary adult 18-49 rating from 8:30-11 pm, should go up to around a 10.6 official rating when the west coast viewing is processed properly, which would pass last year’s opening game.  The game […]