The 10PM slot was just sad. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

> When you’re NBC, even a 1.8 rating can look good. NBC:  PARKS & RECREATION returned to the schedule last night in the 9:30PM slot, with a 1.8 that was far better than the 1.2-1.5 that Up All Night had been getting there.  Parks held 80% of its lead-in from THE OFFICE (which tied last […]

  Thanksgiving means football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  NOTE:  all comparisons are to 2 weeks ago, since there was no original regular programming on the night after Thanksgiving. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total […]

  Lots of finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. NBC:  The series […]

  BROADCAST FINALS ABC:  Airing for the first time since April 14, SHARK TANK gained 0.04 to 0.37, and 20/20 was up 0.02 to 0.29. CBS:  Returning from a rerun week, the now-canceled SWAT dropped 0.09 to 0.30, FIRE COUNTRY was also down 0.09 to 0.32, and BLUE BLOODS was steady at 0.30. NBC:  After […]

  The Grammy Awards had no trouble singing its song last night. CBS:  THE GRAMMY AWARDS were down slightly (0.2) from last year to 9.9 in adjusted numbers, probably because the show ran so far past primetime to an Oscar-level 11:45PM.  The night started with 2.1 for 60 MINUTES, a solid number now that football […]

  UPDATE:  As expected, the WINTER OLYMPICS CLOSING CEREMONY and GROWING UP FISHER adjusted to 3.2 and 2.0.  THE AMAZING RACE fell to an even lower all-time low premiere at 1.5, and 60 MINUTES was also down 0.1 to 1.3. SUNDAY CABLE:  As had been previously reported, THE WALKING DEAD (AMC) was its usual giant […]